UGC strategy
The content types, hooks and angles you need.
← Social Media services
User-generated content that sells because it feels real
People trust other customers more than brands. We run UGC campaigns that produce authentic, customer-style videos and photos for your social media, website and ads.
Polished brand content isn't always the most convincing
Highly produced content looks great but can feel distant. Real-looking reviews, unboxings and demonstrations often feel more believable, especially in ads.
We source UGC from creators and customers, brief them carefully, and deliver content ready to use across your channels.
- Your ads look too polished to feel trustworthy
- You have few customer videos or reviews to share
- Your product pages need more real-life visuals
- You need a steady supply of fresh ad creatives
What's included
Creator sourcing
UGC creators matched to your audience.
Customer content campaigns
Encouraging real customers to share photos and videos.
Briefs and scripts
Clear briefs with hooks and talking points.
Editing for ads
Turning raw UGC into ad-ready versions.
Usage rights
Clear permissions for how the content can be used.
How it works
Plan
We decide which angles and formats to test.
Source
We brief UGC creators or launch a customer campaign.
Edit
We review content and edit ad-ready versions.
Test
We use the best content in ads and organic posts.
What you get
Your proposal confirms exactly what's included for your business.
- UGC content plan
- Creator briefs
- Raw UGC videos and photos
- Edited ad-ready versions
- Usage rights documentation
- Performance notes when used in ads
Where UGC works best
Paid ads
Testimonial, unboxing and demo-style ads.
Product pages
Real-life photos and short videos.
Social media
Reviews and reposts that build trust.
Launches
Early reactions and first impressions.
UGC Campaigns FAQs
Is UGC made by real customers?+
It can be. UGC can come from real customers or from creators who produce customer-style content for brands. We're always clear about which is which.
Do we own the UGC content?+
Usage rights are agreed upfront. Most UGC campaigns include permission to use the content in your ads and channels.
How many UGC videos do we need?+
Enough to test different hooks and angles. We'll recommend a number based on your ad budget and goals.
Can UGC be used on our website?+
Yes. With the right permissions, UGC works well on product and landing pages.
Let's create content that feels like a recommendation
Tell us about your brand, your audience and what you want social media to achieve. We'll recommend the right plan.