Product seeding
Sending products to well-matched creators with a clear, friendly brief.
← Social Media services
Creator collaborations that feel genuine, not scripted
The best creator content doesn't feel like an ad. We set up collaborations, from product seeding to co-created content and long-term partnerships, that let creators share your brand in their own voice.
Overly scripted partnerships don't convince anyone
When creators are handed a rigid script, their audience can tell. Engagement drops and the partnership feels forced.
We help you build collaborations with creators who genuinely like what you do, with enough freedom for their personality to come through.
- Your creator content feels like a paid ad
- Collaborations are one-off and don't build momentum
- You send products but rarely see content
- You'd like creators to help with product feedback and ideas
What's included
Co-created content
Collaborative reels, posts and videos produced with creators.
Collab posts
Instagram collab posts that appear on both profiles.
Long-term partnerships
Ambassador-style relationships with a few key creators.
Events and experiences
Launch events, store visits and experience invites.
Relationship management
Keeping creators engaged and informed.
How it works
Match
We find creators whose style and audience fit your brand.
Connect
We reach out and agree the collaboration format.
Create
We support creators with briefs, products and approvals.
Nurture
We keep the best relationships going for future campaigns.
What you get
Your proposal confirms exactly what's included for your business.
- Creator collaboration plan
- Creator shortlist
- Seeding and outreach management
- Collaboration briefs
- Content tracking and approvals
- Collaboration report
When collaborations work best
New product launches
Seeding products with creators before or at launch.
Building awareness on a budget
Gifting and co-created content instead of large fees.
Local brands
Restaurants, stores and experiences inviting city creators.
Ongoing brand advocates
Long-term relationships that build trust over time.
Creator Collaborations FAQs
How is this different from influencer marketing?+
Influencer marketing is usually a structured paid campaign. Creator collaborations are often more flexible and relationship-based, such as gifting, co-created content and ambassador programmes.
Do creators always post after receiving products?+
Not always, unless it's agreed as a paid partnership. We choose creators carefully and set clear expectations to improve results.
Can we reuse creator content?+
With permission, yes. We can agree usage rights for your social media, website or ads.
Do you handle shipping products?+
We coordinate the process. Products are usually shipped by your team using the details we collect.
Let's build partnerships creators are proud of
Tell us about your brand, your audience and what you want social media to achieve. We'll recommend the right plan.