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YouTube descriptions that work harder for every video

A good description helps YouTube understand your video, helps viewers decide to watch and points them to what to do next. We write descriptions that do all three.

Description Optimisation by AN Media House

An empty description is a missed opportunity

Many videos have a single line of description, or the same block of links copied on every upload. That gives YouTube and Google very little to work with.

A well-structured description adds context, keywords, timestamps and useful links without becoming cluttered.

  • Descriptions are one line long
  • Every description is the same template
  • Important links are buried
  • Videos don't appear in Google results

What's included

Opening lines

The first lines that show in search, written to inform and attract.

Keywords in context

Natural use of the terms viewers search for.

Timestamps

Chapters that help viewers navigate.

Links and calls to action

Your website, products or related videos, placed clearly.

Standard sections

A reusable footer for social links and contact details.

Hashtags

A small number of relevant hashtags.

How it works

Watch

We review the video and its goal.

Research

We confirm keywords and related topics.

Write

We draft the full description and timestamps.

Publish

We add it, or send it ready to paste.

What you get

Your proposal confirms exactly what's included for your business.

  • Optimised description per video
  • Reusable description template
  • Timestamp list
  • Link and call-to-action plan

Where descriptions matter most

Long tutorials

Timestamps and explanations make them easier to use.

Product and service videos

Clear links to learn more or buy.

Podcasts and interviews

Summaries and guest details.

Videos embedded on your website

Supporting your Google SEO too.

Description Optimisation work

Description Optimisation example 1
Add project name
Description Optimisation example 2
Add project name
Description Optimisation example 3
Add project name

Description Optimisation FAQs

How long should a description be?+

Long enough to explain the video and add value. The first two lines matter most because they show before 'more'.

Do keywords in descriptions still matter?+

Yes. They help YouTube and Google understand the video, as long as they read naturally.

Can you update all our old descriptions?+

Yes. We usually start with your most-viewed and most important videos.

Do you add affiliate or product links?+

We can add any links you provide and structure them clearly.

Let's make every description count

Share your channel link and what you want it to achieve. We'll review it and suggest the most useful next step.