Content audit
Finding the pages with the most potential to improve.
← SEO services
Content optimisation that gets more from pages you already have
Your existing pages and blog posts are often your fastest SEO opportunity. We update and improve them so they answer questions better, match what searchers want and rank higher.
Older content quietly loses ground
Pages that once ranked well slip as competitors publish better content, search intent changes and information goes out of date.
Content optimisation refreshes what you already have, often delivering results faster than creating new pages.
- Pages that used to rank have dropped
- Your articles contain outdated information
- Pages sit on page two but never reach page one
- Several posts cover the same topic
What's included
Intent alignment
Making sure each page matches what searchers want.
Content updates
Adding missing information, examples and clear answers.
Consolidation
Merging overlapping posts into stronger pages.
On-page improvements
Titles, headings, links and images.
Freshness
Updating facts, dates and examples.
How it works
Audit
We find pages with declining or untapped potential.
Compare
We compare them with top-ranking competitors.
Improve
We update, expand or consolidate content.
Measure
We track ranking and traffic changes.
What you get
Your proposal confirms exactly what's included for your business.
- Content audit with priorities
- Updated pages and articles
- Consolidation and redirect plan
- Improved titles and meta descriptions
- Internal linking updates
- Before-and-after performance report
Content we optimise
Blog articles
Older posts that have slipped.
Service pages
Pages that rank but don't convert.
Product descriptions
Thin or duplicated product content.
Guides and resources
Long-form content that needs updating.
Content Optimisation FAQs
Is updating content better than writing new content?+
Often it's faster. Improving pages that already have some visibility can bring quicker gains than starting from scratch.
Will you change our brand voice?+
No. We improve clarity and completeness while keeping your voice.
What happens to merged pages?+
We redirect old URLs to the improved page so you keep any value they had.
How often should content be reviewed?+
Important pages benefit from a review at least once a year.
Let's get more from the content you already have
Tell us about your website and the customers you want to reach. We'll review where you stand and suggest the right next step.